SCBS 🡢 Training 🡢 BeM – Sport Business

BeM

Specialization Sport Business

Download the brochure

To remember

100% of courses taught in French

6-month internship or sandwich course

1 possible city :

  • Troyes

All you need to know

The Bachelor in Management is a three-year course focusing on management, marketing, finance and entrepreneurship.

It combines academic teaching with in-company experience. Available on three campuses, it offers a range of specializations tailored to market needs, as well as opportunities for further study on the Grande École program, leading to a Master’s degree, or for rapid professional integration.

The Bachelor in Management is registered with the RNCP under number RNCP40712.

Tuition fees

  • 3rd year: €9,000 (classic route)

Admission

  • Continuation of studies via competitive entrance examination
    Hold a Bac+2 diploma
    or have earned 120 ECTS credits
    Admission platform

Campus

  • Troyes

Alternation rhythm

  • 1 week in progress
  • 3 weeks at your company

Back to the Future |
Your next
year with us

This program is designed to help you specialize rapidly and develop as an expert in your field.

Your3rd year will enable you to by hyper-specializing in your chosen field. The program combines theory and practice to prepare you effectively for the world of work, whether through work-study programs or the various internships offered in the classic course. .

The third year
You specialize

Depending on the campus, four specializations are offered

6-month internship

Work-study courses

Specialization

In the third year at SCBS, the Sport Business specialization enables students to understand the economic and commercial workings of the sports sector. They develop skills in marketing, events and sports partnerships, enabling them to evolve in a dynamic world, working with clubs, brands and sports organizations.

Key stages inyour 3rd year

Courses and career opportunities

Troyes

Taught in French

Conventional or sandwich course

Thanks to specific courses, you’ll immerse yourself in the world of sport and learn to manage a team with both a strategic and commercial approach. Prepare yourself to become a professional in this exciting field.

  • Sports Event Management
  • Sponsoring and partnership management
  • Sports communication and media plan
  • Sports economics

Sports department manager
Oversees the implementation of sports policies and the management of facilities within a local authority or organization.

Sponsorship manager
Develops and manages partnerships between brands and sports structures to ensure visibility and funding.

Events project manager
He/she designs, organizes and coordinates sporting events tailored to objectives and audiences for sports associations, amateur clubs, professional clubs, local authorities or federations.

Internship or work-study program

France

Conventional or sandwich course

This specialization offers two options: a traditional route, including a compulsory internship, or a sandwich course. In both cases, it enables you to develop professional skills to complement your academic achievements.

  • Internship in France
  • Length of internship: 6 months
  • Work-study program in France
  • 3 weeks on the job
  • 1 week at school
  • Strengthen your employability
  • Rapid professionalization
  • develop your professional network
  • Quickly upgrade your skills

And if you’re temptedby the alternance option

Work-study is a training method that combines theoretical instruction with practical experience on the job. It enables students to gain practical experience while continuing their studies. The school also supports each student in his or her search for a host company, thanks to a network of partners and personalized follow-up.

Stéphane Lamari

Vice Président Aftersales AMIEO

NISSAN Automobile

Julie Wattel

General Manager MAC Cosmetics and Bobbi Brown

The Estée Lauder Companies Inc.

Axel Molines, Vincent Landois, Antonin Thimot

Founders

Chaff

Pauline Dugravot

Senior Event Project Manager Louis Vuitton Cup

Louis Vuitton

Laurent Thoumine

Managing Director, Retail, Fashion and Luxury activities in Europe

ACCENTURE

Valentin Millot

Co-founder & Patner, Sales Manager

Artemise Recyclage

What haveour alumnibecome?

Join the community of over 10,000 almuni at Y SCHOOLS and benefit from its extensive professional network.

We roll out the red carpetMeet us at one of our events

Open Day

Troyes campus

7 mars 2026 from 09h00 to 13h00

Conference by Program Director Matar Mbaye.

Open Day

Troyes campus

From 7 mars 2026 to 10h00 to 7 février 2026 to 16h00

Conference by Program Director Matar Mbaye.