SCBS 🡢 Training 🡢 BeM – Marketing, Retail & Customer Experience

BeM

SpecialisationMarketing, Retail, and Customer Experience

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le bachelor en management
scbs

All you need to know

The Bachelor in Management is a three-year course focusing on management, marketing, finance and entrepreneurship.

It combines academic teaching with in-company experience. It offers a range of specializations tailored to market needs, as well as opportunities for further study on the Grande École program, leading to a Master’s degree, or for rapid professional integration.

The Bachelor in Management is registered with the RNCP under number RNCP40712.

Tuition fees

  • 3rd year: €9,000 (classic route)

Admission

  • Continuation of studies via competitive entrance examination
    Hold a Bac+2 diploma
    or have earned 120 ECTS creditsAdmission platform

Campus

  • Troyes

Work-study track

  • 1 week in progress
  • 3 weeks at your company

Would you like to join us? Click below to learn all about the admission requirements.

Back to the Future |
Your next
year with us

This program is designed to help you specialize rapidly and develop as an expert in your field.

Your 3rd year will enable you to by hyper-specializing in your chosen field. The program combines theory and practice to prepare you effectively for the world of work, whether through work-study programs or the various internships offered in the classic course. .

The third year
You specialize

Depending on the campus, four specializations are offered

6-month internship

Work-study courses
(only in Chaumont and Charleville-Mézières)

En 2024, 89% des étudiants ont obtenu leur diplôme.

Why choose this specialisation?

Choose this specialization to gain an understanding of the challenges of omnichannel retail and the customer experience, master today’s business practices, and develop practical skills through real-world business scenarios that closely reflect consumer expectations.

Key stages inyour 3rd year

Les cours et les débouchés

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Troyes

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Taught in French

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Classical or sandwich course, depending on campus

This program allows students to explore the challenges of omnichannel retail, the customer journey, and the in-store experience. Through professional projects and an assessed immersion experience, they develop practical skills relevant to the retail industry.

  • Controlling
  • Strategic Management
  • Customer Experience and Service Design
  • Customer Relations and Intelligent CRM

Business development manager
Identifies new opportunities and implements actions to boost sales.

Customer service manager
Manages customer relations to ensure a smooth, satisfying experience at every stage of the customer journey.

Sales strategy consultant
He helps companies develop and optimize their sales action plans.

Head of sales
Manages a team of sales representatives and ensures sales targets are met for a given sector or product range.

Stage ou alternance

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France

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Conventional or sandwich course

This specialization offers two options: a traditional route, including a compulsory internship (available on the Troyes campus), or a sandwich course (available on all 3 campuses). In both cases, it enables you to develop professional skills in addition to your academic qualifications.

  • Internship in France
  • Length of internship: 6 months
  • Work-study program in France
  • 3 weeks on the job
  • 1 week at school
  • Strengthen your employability
  • Rapid professionalization
  • develop your professional network
  • Quickly upgrade your skills

Et si vous vous laissiez tenter par l’option alternance ? Portrait d’une étudiante

And if you’re temptedby the alternance option

Work-study is a training method that combines theoretical instruction with practical experience on the job. It enables students to gain practical experience while continuing their studies. The school also supports each student in his or her search for a host company, thanks to a network of partners and personalized follow-up.

alumni stephane lamari

Stéphane Lamari

Vice Président Aftersales AMIEO

NISSAN Automobile

alumni julie wattel

Julie Wattel

General Manager MAC Cosmetics and Bobbi Brown

The Estée Lauder Companies Inc.

schaff Plan de travail 1

Axel Molines, Vincent Landois, Antonin Thimot

Founders

Chaff

alumni pauline dugravot

Pauline Dugravot

Senior Event Project Manager Louis Vuitton Cup

Louis Vuitton

alumni laurent thoumine

Laurent Thoumine

Managing Director, Retail, Fashion and Luxury activities in Europe

ACCENTURE

valentin millot

Valentin Millot

Co-founder & Patner, Sales Manager

Artemise Recyclage

What haveour alumnibecome?

Join the community of over 10,000 almuni at Y SCHOOLS and benefit from its extensive professional network.

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