To remember
All you need to know
The MSc Marketing in Luxury and Sustainable Environment, accredited by the Conférence des Grandes Écoles, is a course dedicated to those who wish to become key players in the creation of innovative marketing strategies, adapted to the challenges of luxury and sustainability.
Designed for those who want to move up in this sector, it trains professionals capable of developing differentiating marketing strategies, taking into account consumer expectations and the market’s ethical and environmental challenges.
Tuition fees
- One year: €12,000
Admission
- Continuation of studies via competitive entrance examination
Hold a Bac+4 diploma
or have earned 240 ECTS credits Admission platform
Campus
- Troyes
Professional experience
- Minimum 4-month internship
- Opportunity to be incubated at the Aube en Champagne Technopole YEC
Back to the Future |
Your next
year with us
This Master of Science year is an excellent opportunity to specialize in depth in a field you’re passionate about.
The program has been designed to combine theory and practice, preparing you optimally for your future professional career. It also offers perspectives towards entrepreneurship, for those who wish to embark on this adventure.
The first 8 months
In-depth specialization
Writing the dissertation
(supervised by an academic dissertation tutor)
Minimum 4-month internship
supervised by a company tutor
Project incubation
For example: at the YEC at Technopole de l’Aube en Champagne
Final assessment
of the dissertation and the in-company assignment
Specialization
This course aims to train key players capable of developing strategies in the field of luxury marketing, while integrating the sustainability issues specific to the sector.
Learning modules foryour in-depth specialization
Le marketing global stratégique
Troyes
80% taught in English
Classic route
Module presentation
This module enables you to deepen your knowledge of marketing, with a particular focus on its application to the luxury sector.
Sample courses
- Global marketing strategy
- International consumer behavior
- Digital marketing and multi-channel strategy
- Brand management and international image
Spécialisation en marketing des produits de luxe
Troyes
80% taught in English
Classic route
Module presentation
This module gives you the opportunity to explore marketing fundamentals in depth and apply them specifically to the challenges and codes of the luxury sector.
Sample courses
- Luxury brand strategy and management
- Luxury consumer behavior
- Sustainable and ethical luxury marketing
- Luxury communication and public relations
Leadership
Troyes
80% taught in English
Classic route
Module presentation
This module aims to reinforce your training by teaching you to adopt a leadership posture within a structure or project. It will also help you develop your innovative spirit and become a driving force in an entrepreneurial approach.
Sample courses
- Project management and global marketing
- Leadership and intercultural management
- Intrapreneurship and innovation
Expérience et débouchés
France
Classic route
Choice of route
This specialization takes the form of a traditional course, with the option of an internship or integration into a start-up incubator such as the YEC at Technopole de l’Aube en Champagne. It enables you to develop professional skills to complement your academic achievements.
Professional experience
- Length of internship: 6 months
- Project incubation
Examples of job opportunities
Marketing Director
As a member of the management committee of the company or one of its main subsidiaries, he/she develops, justifies, evaluates and implements the overall strategy of the marketing department.
Product, division or marketing manager
Within a corporate division or branch dedicated to one or more product ranges, he/she designs, defends, evaluates and implements the marketing strategy specific to this division. Working closely with the marketing department, he/she oversees all actions, from planning to execution and follow-up.
Brand Manager
He/she manages all strategic and operational aspects of the company’s brand marketing activities.
Marketing analysis or market manager
It analyzes market data, both quantitative and qualitative (notably consumer behavior), and develops tools enabling the company to make informed decisions on product or service marketing strategies.
