SCBS 🡢 Training 🡢 Bachelor in Management

BeM

Bachelor in Management

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To remember

100% of courses taught in French

A professional program: up to 15 months of internships or work-study programs

1 possible city :

  • TCCyes

All you need to know

The Bachelor in Management is a three-year course focusing on management, marketing, finance and entrepreneurship.

It combines academic teaching with in-company experience. Available on three campuses, it offers a range of specializations tailored to market needs, as well as opportunities for further study on the Grande École program, leading to a Master’s degree, or for rapid professional integration.

The Bachelor in Management is registered with the RNCP under number RNCP40712.

Tuition fees

  • 1st year: €8,000 (classic route)
  • 2nd and 3rd years: €9,000 (for the classic route)

Admission

  • Post-bac admission via Parcoursup
    Hold a Baccalauréat (or equivalent foreign qualification)Parcoursup
  • Continuation of studies via competitive examination
    Proof of 60 ECTS credits
    or Hold a Bac+2 diploma
    or have earned 120 ECTS credits Admission platform

Campus

  • Troyes
  • Chaumont
  • Charleville-Mézières

Alternation rhythm

  • 1 week in progress
  • 3 weeks at your company

Back to the Future |
Your next three
years with us

This program is designed to help you specialize rapidly and develop as an expert in your field.

The first two years provide a solid grounding in marketing, management and sales.

They combine theory and practice to prepare you effectively for specialization in 3rd year.

The first year
Fundamentals

2 to 3-month internship

Work-study program
(Chaumont: work-study program only)

The second year
You go deeper

5 to 6 month internship

Work-study courses
(Chaumont & Charleville: work-study courses only)

The third year
You specialize

Depending on the campus, four specializations are offered

6-month internship

Work-study courses
(Chaumont & Charleville: sandwich courses only)

Further information

The first two years provide a solid grounding in marketing, management and sales. They combine theory and practice to prepare effectively for specialization in 3rd year.

For the 1st year
Example of courses given

  • Professional communication
  • Fundamental marketing
  • Advertising concepts and tools
  • Company law
  • 2 to 3-month internship

For the 2nd year
Example of courses given

  • Financial analysis
  • Inventory management
  • Digital marketing
  • Negotiation
  • 5 to 6 month internship

Specializations foryour 3rd year

Marketing & Social Media

Troyes, Charleville-Mézières

Taught in French

Traditional or sandwich course, depending on the campus chosen

The Marketing & Social Media specialization opens the doors to a constantly evolving digital world,
, where strategy, creativity and mastery of networks make all the difference. Ideal for those who want to shape the image of brands and capture attention online.

  • Digital Culture
  • Digital project management
  • Introduction to web languages: HTML, CSS, JavaScript
  • Brand and social network management

Community manager
Animates a brand’s social networks, creates engaging content and develops an online community.

Digital project manager
Manages digital projects from conception to online launch, coordinating technical and creative teams.

Digital communications manager
Develops online marketing campaigns to attract, convert and retain customers.

SEO/SEA Manager
Optimizes a website’s visibility on search engines through natural search engine optimization (SEO) and paid search engine optimization (SEA).

Business development

Troyes, Chaumont and Charleville-Mézières

Taught in French

Standard or sandwich course, depending on campus

The Business Development specialization opens the door to a dynamic world where every action counts to help the company grow. It’s a stimulating career path for those who like to convince, innovate and take up challenges on a daily basis.

  • Business ethics
  • E-business
  • Sales force management
  • Controlling

Business development manager
Identifies new opportunities and implements actions to boost sales.

Customer service manager
Manages customer relations to ensure a smooth, satisfying experience at every stage of the customer journey.

Sales strategy consultant
He helps companies develop and optimize their sales action plans.

Head of sales
Manages a team of sales representatives and ensures sales targets are met for a given sector or product range.

Sport Business

Troyes

Taught in French

Conventional or sandwich course

The Sport Business specialization offers an immersion in the heart of the sports industry, between events, strategy and management. An ideal choice for those who want to turn their passion into a real career project.

  • Sports law
  • Sports economics
  • Sports facility management
  • Event management

Sports department manager
Oversees the implementation of sports policies and the management of facilities within a local authority or organization.

Sponsorship manager
Develops and manages partnerships between brands and sports organizations to ensure visibility and financing.

Events project manager
Designs, organizes and coordinates sporting events tailored to objectives and audiences for sports associations, amateur clubs, professional clubs, local authorities and federations.

Wood Trade & market

Troyes

Taught in French

Conventional or sandwich course

The Wood Trade & Market specialization plunges you into the heart of an exciting sector, between nature, industry and innovation. Ideal for those who want to combine product expertise and commercial spirit in a promising and committed field.

  • Familiarization with the world of wood
  • Knowledge of market characteristics
  • Marketing methods and tools
  • Sales methods and tools

Wood sales manager
Develops sales of wood products based on in-depth knowledge of the market and customers.

Wood sales technician
Advises customers on appropriate technical solutions, while selling wood products.

Export manager
Manages and develops international sales activities, adapting our offer to foreign markets.

Raw materials purchasing manager
Selects and negotiates the purchase of resources such as wood, guaranteeing quality, cost and supply.

And if you’re temptedby the alternance option

Work-study is a training method that combines theoretical instruction with practical experience on the job. It enables students to gain practical experience while continuing their studies. The school also supports each student in his or her search for a host company, thanks to a network of partners and personalized follow-up.

Stéphane Lamari

Vice Président Aftersales AMIEO

NISSAN Automobile

Julie Wattel

General Manager MAC Cosmetics and Bobbi Brown

The Estée Lauder Companies Inc.

Axel Molines, Vincent Landois, Antonin Thimot

Founders

Chaff

Pauline Dugravot

Senior Event Project Manager Louis Vuitton Cup

Louis Vuitton

Laurent Thoumine

Managing Director, Retail, Fashion and Luxury activities in Europe

ACCENTURE

Valentin Millot

Co-founder & Patner, Sales Manager

Artemise Recyclage

What haveour alumnibecome?

Join the community of over 10,000 almuni at Y SCHOOLS and benefit from its extensive professional network.

We roll out the red carpetMeet us at one of our events

Open Day

Troyes campus

24 janvier 2026 from 10h00 to 16h00

Conference by Program Director Matar Mbaye.

Open Day

Troyes campus

24 janvier 2026 from 10h00 to 16h00

Conference by Program Director Matar Mbaye.