SCBS 🡢 Training 🡢 BeM – Marketing & Social Media

BeM

Specialization Marketing & Social Media

Download the brochure

To remember

100% of courses taught in French

6-month internship or work-study option

1 possible city :

  • TCoyes

All you need to know

The Bachelor in Management is a three-year course focusing on management, marketing, finance and entrepreneurship.

It combines academic teaching with in-company experience. Available on three campuses, it offers a range of specializations tailored to market needs, as well as opportunities for further study on the Grande École program, leading to a Master’s degree, or for rapid professional integration.

The Bachelor in Management is registered with the RNCP under number RNCP40712.

Tuition fees

  • 3rd year: €9,000 (classic route)

Admission

  • Continuation of studies via competitive entrance examination
    Hold a Bac+2 diploma
    or have earned 120 ECTS creditsAdmission platform

Campus

  • Troyes
  • Charleville-Mézières

Alternation rhythm

  • 1 week in progress
  • 3 weeks at your company

Back to the Future |
Your next
year with us

This program is designed to help you specialize rapidly and develop as an expert in your field.

Your3rd year will enable you to by hyper-specializing in your chosen field. The program combines theory and practice to prepare you effectively for the world of work, whether through work-study programs or the various internships offered in the classic course. .

The third year
You specialize

Depending on the campus, four specializations are offered

6-month internship

Work-study program
(must be based in Charleville-Mézières)

Specialization

In the third year at SCBS, the Marketing & Social Media specialization trains students in new digital communication strategies. They learn to create content, manage social networks and analyze online behavior, to meet the needs of brands in an increasingly connected world.

Key stages inyour 3rd year

Courses and career opportunities

Troyes

Taught in French

Conventional or sandwich course

This specialization will enable you to master these different
channels and mobilize specific resources and methods to
achieve your company’s objectives. You will be introduced to
techniques and will be able to implement an efficient
strategic approach to reach your targets and maximize the return
on investment of your action plan.

  • Brand and community management
  • Digital project management
  • CMS, WordPress Java Script
  • Digital culture

Community manager
Animates a brand’s social networks, creates engaging content and develops an online community.

Digital project manager
Manages digital projects from conception to online launch, coordinating technical and creative teams.

Digital communications manager
Designs and implements digital communication strategies to enhance the company’s image.

SEO/SEA Manager
Optimizes a website’s visibility on search engines through natural search engine optimization (SEO) and paid search engine optimization (SEA).

Internship or work-study program

France

Conventional or sandwich course

This specialization offers two options: a traditional route, including a compulsory internship, or a sandwich course. In both cases, it enables you to develop professional skills in addition to your academic qualifications.

  • Internship in France
  • Length of internship: 6 months
  • Work-study program in France
  • 3 weeks on the job
  • 1 week at school
  • Strengthen your employability
  • Rapid professionalization
  • develop your professional network
  • Quickly upgrade your skills

And if you’re temptedby the alternance option

Work-study is a training method that combines theoretical instruction with practical experience on the job. It enables students to gain practical experience while continuing their studies. The school also supports each student in his or her search for a host company, thanks to a network of partners and personalized follow-up.

Stéphane Lamari

Vice Président Aftersales AMIEO

NISSAN Automobile

Julie Wattel

General Manager MAC Cosmetics and Bobbi Brown

The Estée Lauder Companies Inc.

Axel Molines, Vincent Landois, Antonin Thimot

Founders

Chaff

Pauline Dugravot

Senior Event Project Manager Louis Vuitton Cup

Louis Vuitton

Laurent Thoumine

Managing Director, Retail, Fashion and Luxury activities in Europe

ACCENTURE

Valentin Millot

Co-founder & Patner, Sales Manager

Artemise Recyclage

What haveour alumnibecome?

Join the community of over 10,000 almuni at Y SCHOOLS and benefit from its extensive professional network.

We roll out the red carpetMeet us at one of our events

Open Day

Troyes campus

From 7 mars 2026 to 10h00 to 7 février 2026 to 16h00

Conference by Program Director Matar Mbaye.

Open Day

Troyes campus

13 juin 2026 from 09h00 to 13h00

Conference by Program Director Matar Mbaye.