SCBS 🡢 Training 🡢 PGE – Marketing, Business Development

PGE

Marketing,Business Development

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To remember

Specialization in French and English

2-year sandwich course

1 possible city :

  • Troyes

All you need to know

The SCBS Grande École Program is a three-year program after Bac+2, combining academic excellence, professional experience and an international outlook.

It provides advanced skills in management, finance, marketing and corporate strategy, with specialization starting in the second year. Thanks to a flexible work-study and expatriation program, as well as a 10-month internship, it prepares graduates effectively for positions of responsibility, further study or entrepreneurship…

The Grande School Program is registered with the RNCP under number RNCP36682.

Admission

  • Continuation of studies via competitive examination
    Hold a Bac+2 degree
    or have 120 ECTS credits
    Hold a Bac+3 degree
    or have 180 ECTS credits
    Admission platform
  • For students in classes préparatoires aux grandesécolesCompetition platform

Campus

  • Troyes

Professional experience

  • 1 week in progress
  • 3 weeks at your company

Back to the Future |
Your next two
years with us

This program is designed to help you specialize rapidly and develop into an expert in your field.

Right from your first year, you can choose to specialize, making SCBS one of the few schools to offer this opportunity so early on.

In the second year, you can deepen your knowledge of this field by hyper-specializing in your chosen field. The program combines theory and practice to prepare you effectively for the world of work, whether through work-study programs or the various internships offered in the traditional course. .

From the second year
You specialize

SCBS is one of the few schools to offer a specialization from the second year of the PGE.

Classic career path
(International academic expatriation possible)

Work-study courses

The third year
Deepening your knowledge in your specialization to become an expert

Classic route

Work-study courses

6-month internship
(in France or abroad)

Specialization

In the second year at SCBS, the Marketing, Business Development specialization of the SCBS PGE develops skills in brand strategy, business development and customer relationship management, to help companies grow in dynamic, competitive markets.

Key stages inyour specialization

Your second year

Troyes

Taught in French and English

Standard or sandwich course

This course will enable you to discover marketing in all its aspects, and train you to put
your knowledge into practice.

  • International negotiation
  • Digital marketing & analytics
  • Digital project management
  • Operations management
  • Brand management
  • Responsible marketing

Professional experience and career opportunities

France

Standard or sandwich course

This specialization offers two options: a traditional route, including a compulsory internship,
or a sandwich course. In both cases, it enables you to develop professional skills in addition to your academic qualifications.

  • Duration of work-study program: 2 years
  • To be carried out in France
  • 1 week at school / 3 weeks on the job
  • Length of internship: 6 months
  • To be carried out in France or abroad

Product marketing manager
Develops a product’s marketing strategy, from design to market launch, in conjunction with sales and technical teams.

Communication manager
Defines and coordinates internal and external communication initiatives to promote the company’s image and messages.

Marketing consultant
Advises companies on defining and implementing their marketing strategies.

Sales manager
Supervises sales teams and implements actions to achieve sales targets.

And if you’re temptedby the alternance option

Work-study is a training method that combines theoretical instruction with practical experience on the job. It enables students to gain practical experience while continuing their studies. The school also supports each student in his or her search for a host company, thanks to a network of partners and personalized follow-up.

Stéphane Lamari

Vice Président Aftersales AMIEO

NISSAN Automobile

Julie Wattel

General Manager MAC Cosmetics and Bobbi Brown

The Estée Lauder Companies Inc.

Axel Molines, Vincent Landois, Antonin Thimot

Founders

Chaff

Pauline Dugravot

Senior Event Project Manager Louis Vuitton Cup

Louis Vuitton

Laurent Thoumine

Managing Director, Retail, Fashion and Luxury activities in Europe

ACCENTURE

Valentin Millot

Co-founder & Patner, Sales Manager

Artemise Recyclage

What haveour alumnibecome?

Join the community of over 10,000 almuni at Y SCHOOLS and benefit from its extensive professional network.

We roll out the red carpetMeet us at one of our events

Open Day

Troyes campus

From 7 mars 2026 to 10h00 to 7 février 2026 to 16h00

Conference by Program Director Matar Mbaye.

Open Day

Troyes campus

13 juin 2026 from 09h00 to 13h00

Conference by Program Director Matar Mbaye.