All you need to know
The Bachelor in Management is a three-year course focusing on management, marketing, finance and entrepreneurship.
It combines academic teaching with in-company experience. It offers a range of specializations tailored to market needs, as well as opportunities for further study on the Grande École program, leading to a Master’s degree, or for rapid professional integration.
The Bachelor in Management is registered with the RNCP under number RNCP40712.
Tuition fees
- 3rd year: €9,000 (classic route)
Admission
- Continuation of studies via competitive entrance examination
Hold a Bac+2 diploma
or have earned 120 ECTS creditsAdmission platform
Campus
- Troyes
Work-study track
- 1 week in progress
- 3 weeks at your company
Would you like to join us? Click below to learn all about the admission requirements.
Back to the Future |
Your next
year with us
This program is designed to help you specialize rapidly and develop as an expert in your field.
Your 3rd year will enable you to by hyper-specializing in your chosen field. The program combines theory and practice to prepare you effectively for the world of work, whether through work-study programs or the various internships offered in the classic course. .
The third year
You specialize
Depending on the campus, four specializations are offered
6-month internship
Work-study program
(must be based in Charleville-Mézières)
En 2024, 89% des étudiants ont obtenu leur diplôme.
Why choose this specialisation?
Choose this specialization to master the strategies for customer acquisition and retention, learn how to measure and analyze the performance of your marketing campaigns, and develop practical skills through professional projects and an assessed immersion experience that closely mirrors real-world scenarios.
Key stages inyour 3rd year
Les cours et les débouchés
Troyes
Taught in French
Conventional or sandwich course
Presentation of the specialization
This specialization enables students to develop their skills in customer acquisition and retention, while learning how to measure the performance of marketing campaigns. The curriculum is based on professional projects and an assessed immersion experience to foster a practical approach to industry practices.
Sample courses
- Customer Relations and Intelligent CRM
- B2B Prospecting and Key Accounts
- CRM and Marketing Automation
- Digital Acquisition and Campaign Analysis
Examples of job opportunities
Junior Business Developer
: Identifies new business opportunities, prospects for future clients, and contributes to the company’s revenue growth.
Digital Acquisition Specialist
He implements online initiatives (advertising, email campaigns, social media, etc.) to attract new customers and optimize their profitability.
CRM Assistant
It manages and analyzes the customer database to personalize the relationship, segment targets and strengthen their loyalty.
Marketing Campaign Manager
He designs, deploys and monitors multi-channel marketing campaigns, then analyzes their results to improve performance.
Stage ou alternance
France
Conventional or sandwich course
Choice of route
This specialization offers two options:a traditional route, including a compulsory internship, or a sandwich course. In both cases, it enables you to develop professional skills in addition to your academic qualifications.
Full-time track with compulsory internship
- Internship in France
- Length of internship: 6 months
Work-study courses
- Work-study program in France
- 3 weeks on the job
- 1 week at school
The advantages of an experienced route
- Strengthen your employability
- Rapid professionalization
- develop your professional network
- Quickly upgrade your skills
