Prendre rendez-vous

Télécharger la brochure

Haut de page

 TrombinoscopeAbdul Zahid

Trombinoscope des enseignants

scbs-photo-professeur

Abdul Zahid

Enseignant-chercheur

marketing

abdul.zahid@yschools.fr

Academic activities

PhD in Business Management
IAE Aix-Marseille Graduate School of Management Aix-en-Provence, France,2021

PhD title: Cultural and gender effects in values associated with luxury brand consumption
Supervisors: Pr. Eric TAFANI
Jury members: Pr. Pierre VALETTE FLORENCE
Pr. Géraldine MICHEL Pr. Virginie DE BARNIER

 

The Research Master « Studies and Consulting in Management Science »

IAE Aix-Marseille Graduate School of Management Aix-en-Provence, France, 2016

Research title: Consumer perceptions of luxury brands: A cross-cultural & gender perspective

 

Master of Business Administration (MBA)
SZABIST, Faculty of Management Sciences Islamabad, Pakistan, 2013

 

Bachelor of Science (Business Administration) Hons.
BUITEMS, Faculty of Management Sciences Quetta, Pakistan, 2011

 

Academic Experience

Lecturer, BUITEMS, Quetta, Pakistan
January 2015-Till Date

 

Thesis advisor for Master 2 Students, Rennes School of Business
October 2020-June 2021

Concepteur/superviseur/correcteur: The Federation for Education in Europe / European Federation of Schools (FEDE), Aix en Provence
2018 session

 

Professional Experience

Partner Specialist(Marketing): En Pointe Technologies, Islamabad Pakistan
April 2013 – June 2013

Master Trainer: Innovative Development Org/NGO Sector, Quetta Pakistan
October 2013-December 2014

Research activities

Psychologie du consommateur

L’image de marque/branding

Marque de luxe

Comportement interculturel des consommateurs

Genre et comportement des consommateurs

Fellowships

Doctoral Contract (Master leading to Ph.D.)
Scholarship – Higher Education Commission, Pakistan
September 2015-2019

Publication Projects

“Do Cross-Cultural differences in values associated with luxury
brand consumption exist”
Co-authors:
Pr. Eric Tafani (IAE- Aix-Marseille)
Pr. Frank Vigneron (California State University)
Pr. Audrey Azoulay (Boston College)
To be submitted in May 2021
International Marketing Review

“The Effect of religiosity on values associated with luxury brand
consumption”
Co-authors:
Pr. Ubedullah Khoso (Iqra University)
To be submitted in April 2021
Journal of Consumer Marketing

“Factors affecting the attitude of Men towards Metro-sexuality.”

To be submitted in April 2021
European Journal of Marketing

Peer-reviewing

The Academy of Marketing Science – AMS
May 2019

Academy of Marketing Science Annual Conference (AMS) – Vancouver
“Cross cultural validation of values associated with luxury brand
consumption with driver of need for authenticity”
29-31 May 2019

Academy of Management conference, Boston
STR Global Representatives’ PDW
“Luxury brand consumption and associated values with Invariance testing.”
9-13 August 2019

8th International Research Meeting in Business and Management -Nice
“An exploratory study on consumer perceptions of luxury brands: A crosscultural
& gender Perspective”
5-6 July 2017

Pedagogic activities

Marketing social

 

Management de la force commerciale

 

Marketing fondamentaux, comportements du consommateur, études de marché

Consumer Behavior – Kedge BS Marseille (MSc. Masters 1)

Customer relationship management – Kedge BS Marseille (MSc. Masters 1)

Operational Marketing – South Champagne Business School, Troyes (MSc. Masters 2)

International consumers behavior – Rennes School of Business, Rennes (MSc. Masters 2)

Luxury brands and consumers’ experience – Kedge BS Marseille (MSc. Masters 2)

Customer relationship management – Kedge BS Marseille (MSc. Masters 2)

Luxury brands and consumers’ experience – Kedge BS Marseille (MSc. Masters 2)

Customer relationship management – Kedge BS Marseille (MSc. Masters 2)

Luxury brands and consumers’ emotions – Kedge BS Marseille (MSc. Masters 2)

Principles of Marketing – BUITEMS Pakistan (Bachelor 3)

Marketing Management – BUITEMS Pakistan (MBA. Masters 2)

Consumer Behavior – BUITEMS Pakistan (Bachelor 3)