Trombinoscope des enseignants
PhD in Business Management
IAE Aix-Marseille Graduate School of Management Aix-en-Provence, France,2021
PhD title: Cultural and gender effects in values associated with luxury brand consumption
Supervisors: Pr. Eric TAFANI
Jury members: Pr. Pierre VALETTE FLORENCE
Pr. Géraldine MICHEL Pr. Virginie DE BARNIER
The Research Master « Studies and Consulting in Management Science »
IAE Aix-Marseille Graduate School of Management Aix-en-Provence, France, 2016
Research title: Consumer perceptions of luxury brands: A cross-cultural & gender perspective
Master of Business Administration (MBA)
SZABIST, Faculty of Management Sciences Islamabad, Pakistan, 2013
Bachelor of Science (Business Administration) Hons.
BUITEMS, Faculty of Management Sciences Quetta, Pakistan, 2011
Academic Experience
Lecturer, BUITEMS, Quetta, Pakistan
January 2015-Till Date
Thesis advisor for Master 2 Students, Rennes School of Business
October 2020-June 2021
Concepteur/superviseur/correcteur: The Federation for Education in Europe / European Federation of Schools (FEDE), Aix en Provence
2018 session
Professional Experience
Partner Specialist(Marketing): En Pointe Technologies, Islamabad Pakistan
April 2013 – June 2013
Master Trainer: Innovative Development Org/NGO Sector, Quetta Pakistan
October 2013-December 2014
Research activities
Psychologie du consommateur
L’image de marque/branding
Marque de luxe
Comportement interculturel des consommateurs
Genre et comportement des consommateurs
Fellowships
Doctoral Contract (Master leading to Ph.D.)
Scholarship – Higher Education Commission, Pakistan
September 2015-2019
Publication Projects
“Do Cross-Cultural differences in values associated with luxury
brand consumption exist”
Co-authors:
Pr. Eric Tafani (IAE- Aix-Marseille)
Pr. Frank Vigneron (California State University)
Pr. Audrey Azoulay (Boston College)
To be submitted in May 2021
International Marketing Review
“The Effect of religiosity on values associated with luxury brand
consumption”
Co-authors:
Pr. Ubedullah Khoso (Iqra University)
To be submitted in April 2021
Journal of Consumer Marketing
“Factors affecting the attitude of Men towards Metro-sexuality.”
To be submitted in April 2021
European Journal of Marketing
Peer-reviewing
The Academy of Marketing Science – AMS
May 2019
EMAC Annual Conference – Odense, Danemark
« Effects of Gender-neutral Language in Social Media Brand Messages on Consumers Attitude and Engagement »
23-26 May 2023
Academy of Marketing Science Annual Conference (AMS) – Vancouver
“Cross cultural validation of values associated with luxury brand
consumption with driver of need for authenticity”
29-31 May 2019
Academy of Management conference, Boston
STR Global Representatives’ PDW
“Luxury brand consumption and associated values with Invariance testing.”
9-13 August 2019
8th International Research Meeting in Business and Management -Nice
“An exploratory study on consumer perceptions of luxury brands: A crosscultural
& gender Perspective”
5-6 July 2017
Pedagogic activities
Marketing social
Management de la force commerciale
Marketing fondamentaux, comportements du consommateur, études de marché
Consumer Behavior – Kedge BS Marseille (MSc. Masters 1)
Customer relationship management – Kedge BS Marseille (MSc. Masters 1)
Operational Marketing – South Champagne Business School, Troyes (MSc. Masters 2)
International consumers behavior – Rennes School of Business, Rennes (MSc. Masters 2)
Luxury brands and consumers’ experience – Kedge BS Marseille (MSc. Masters 2)
Customer relationship management – Kedge BS Marseille (MSc. Masters 2)
Luxury brands and consumers’ experience – Kedge BS Marseille (MSc. Masters 2)
Customer relationship management – Kedge BS Marseille (MSc. Masters 2)
Luxury brands and consumers’ emotions – Kedge BS Marseille (MSc. Masters 2)
Principles of Marketing – BUITEMS Pakistan (Bachelor 3)
Marketing Management – BUITEMS Pakistan (MBA. Masters 2)
Consumer Behavior – BUITEMS Pakistan (Bachelor 3)