17 November 2020
Australian eChallenge: a $5,000 reward for our students!
This year, a team from the MSc Innovation, Creativity & Entrepreneurship agreed to take part in this adventure… five students from three different countries: South Africa, Germany and France. They were coached by a team of lecturer-researchers to increase their chances of success. The project devised by Marinus, Werner, Danielle, Tim and Paul concerns the fashion sector and is entitled “Fashion Mavericks”. The aim is to bring together fashion design students and fashion-loving consumers on a single platform. This project has been noticed and admired. We are happy to congratulate our five students for their wonderful 2nd place and the $5,000 Australian dollars that they won!
The project is currently being tested in Paris, at the Cité de la Mode et du Design. If the test works, the platform will be developed in other French cities. To get Fashion Mavericks under way, our students need partnerships with fashion design schools and are currently holding discussions with ESMOD.
How does Fashion Mavericks work?
The fashion design students upload their clothes to the platform, including all the technical features needed to produce them… The client chooses (and pays) for a unique garment… The student then makes the selected piece. This project has benefits for both parties: the student’s work is recognised and the consumer gets to wear a unique, original product. In the future, Fashion Mavericks may develop by including tailors, so that everyone can discuss and work together on a single platform.
Our five students presenting the project.